Creating a corporate video can be a excellent way to convey a message to your audience (customers - existing and new), about your brand, products, services and that you are.
The only caution with music is that everyone wants to use commercial tracks. This music demands expensive licensing fees and consent from the artist. Production music or royalty free are the best options. A good producer will be able to choose the ideal music for your production.
I also noticed he was willing to tackle issues which were popular for other entertainers to address, such as starvation in Africa with the hit song,"We Are the World" but also topics that hadn't become popular yet, such as the environment. This was clear in Michael's video,"Earth Song." This video was key in showing just how much harm we have been doing to this world and the need to wake up and stop the destruction.
Keep it short - We have short attention spans. It's particularly when it comes to visuals, and a simple fact. Our brains have a filtering system that is attuned that kicks in after a minute or so. Based on that corporate video production usually lasts between 2-3 minutes. All projects are different though, so websites you should think about splitting the video up into smaller manageable chunks if it's significantly longer than this.
One of the most frequent errors in video is render headroom. This creates an unbalanced composition. The Learn More scene isn't set up the way you think it is. Sometimes the eyepiece of the camera does not give a true impression of what is really being recorded. They will not align it properly, Occasionally if you allow another person to do the camera work, and you'll end up getting a shot that far to right or the left. You set up the shot on a tripod, and the camera gets bumped. This has happened to me more times than I could mention. In every case I was unable to reshoot the scene, and wound up with a surprise in the editing room.
Do not forget that the second you get hired to perform work you instantly become a representative for that enterprise. How you handle yourself on the shoot will directly impact the success. So be sure to be on your best behaviour and bring your"A" game much more so than when you are shooting for one of your own clients.
Occasionally the way won't be transitioned by two differents shots. You could have used it to bridge, view publisher site if only you had had a closeup. So be on the safe side. Shoot all of your long shots, medium shots, close-ups and angles to your video.
Getting out your name on those high profile websites, setting up - or joining - interest groups. They all will pay a large dividend in the long term.